Better to work for, than to fight against. Better to create your own market, than to go against the competition. Better to promote your own cause, than to fight against another cause.
When you fight against something, even if you win, you only break even -- and strengthen the resolve of your opponent.
Some fights are necessary. When you're attacked, you often have no choice. Yet fighting will rarely get you ahead. The biggest winners transcend the fight, and make their own way unopposed.
The best athletes barely notice their opponents. The most successful companies focus on excellence, rather than on the competition. The winner of the race never looks back.
When you have a choice, choose not to fight. Rather, find a way to make your own rules. Defeat your opponents by ignoring them as you make your way to the top.
-Ralph Marston
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